HYDERABAD: The World Press Freedom Day is a day designated by the United Nations to raise awareness of the importance of freedom of expression of the press.

It observance aimed to evaluate press freedom around the world, defend the media from attacks on their independence and pay tribute to journalists who have lost their lives in exercise of their professional duties.

Talking here the working journalists of electronic and print media in Hyderabad said that honesty, dependence and objectivity should be hallmarks of all media organisations.

They said that in practical life, they observed that very few journalists are neutral and emphasised that the quality and strong media is highly necessary in these days.

They also emphasised the need of effective observations with study, consulting with subject experts and use of internet for writing good articles. They said that brevity, truth and simple language are basic requisites of making a good article.

Journalists further said that people wanted to share information and these passions have resulted in the growth of media.

They said that print and electronic media hold sway over the entire globe and have become effective machines of education or mis-education of the society.

They said that mass media is the most effective source of informal education and the media has such a strong hold on the society.

They said that now it is for the policy makers and social leaders to make proper use of mass media so that the society could be effectively motivated to develop itself.

They said the media plays an important role in the society which also brought many changes in the world. They said that the knowledge of communication is very necessary for development and the Pakistani media holds a significant power.