KARACHI: Google makes a hefty amount from its users in Pakistan accounting for the firm’s earnings from advertising. The news comes as the search engine giant held its first ever public event in the country, held at the prestigious Pearl Continental hotel in Karachi.
Google’s Head of Emerging Market Development, Jana Levene said, “To enter a market, the first thing we look at is its demographics – number of internet users in that country. Twenty-two million internet users is a huge number. It’s more than Australia’s whole population. That’s why we are here.”
In her presentation Levene went on in detail to explain the plus-points of the Pakistani market which accommodates to two million broadband users, seven million Facebook users, one million Twitter users and approximately 1.2 million LinkedIn users.
“Pakistan is Google’s next big market in the region,” she stated.
The positive viewpoint comes just three months after Google’s Executive Chairman Eric Schmidt visited Pakistan to meet with the country’s top politicians and businessmen. Whether or not Google sets up a regional bureau in the country is yet to be seen, but the megabrand’s increased attention, Schmidt’s visit of Pakistan, and the hosting of such an event- the first of its kind in Pakistan, sends a very strong message about the true growth potential of the Pakistani market.
The brand has even gone so far as to launch a social innovation fund in collaboration with the Pakistan Software Houses Association (PaSHA), in an effort to support young entrepreneurs struggling to get their ideas noticed.
“We are calling you to help us bring more Pakistanis online,” said Levene addressing a packed crowd comprising of the country’s top IT experts, bloggers, businessmen and journalists. “Tell the world Pakistan is economically viable. It’s a safe place to do business.”
The private affair was hosted by Google luminaries from across the globe including: Marc Warburton Head of Emerging Market Sales, Badar Khushnood Country Consultant for Google Pakistan, Anand Tilak Regional Manager Agency Relations, Andy Warner Access Manager, Aileen Apolo, Head of Outreach for Southeast Asia, and Niken Sasmaya from the Outline Partnership Group.