Karachi, Pakistan (14th October, 2012) – After 26 years of making the world’s best cinnamon rolls, Cinnabon of Pakistan is reinventing the cupcake in Karachi.
“Cupcakes are well-known and well-loved, you can enjoy them sitting down or on-the-go, and they fit perfectly with our current baked goods and specialty beverages,” said Yasser Khawaja. “We went back to our roots and worked with the creator of our famous Classic Roll to bring our new product line to life. We spent a full year testing over 550 different recipes and a secret ingredient to get our cupcakes just right – meaning they’re moist, irresistible, high quality and worthy of the Cinnabon name.”
Baked fresh daily in store, for now the new line includes three delicious flavors:
- Chocolate Passion: Moist, decadent chocolate cake topped with rich, chocolate buttercream frosting
- Vanilla Bliss: Moist, divine vanilla cake topped with luscious, vanilla buttercream frosting
- Red Velvet: Moist, red velvet cake – a cross between vanilla and chocolate in flavor – topped with Cinnabon signature cream cheese frosting and garnished with sprinkles and candy polka dots
Cinnabon cupcakes come as individual servings and in four-count, half-dozen and dozen packs, making them perfect for parties or gifts. Design customization available upon request.
“Our motto is that Life Needs Frosting®, so Cinnabon cupcakes are the perfect way to put a little frosting on your day,” added Yasser Khawaja. “Even if you don’t want to eat them fresh out of the oven, they’re still moist for days after you leave the bakery. There might be similar products out there, but compared to Cinnabon cupcakes, ‘Anything else is just a CupFake!™’”