07 October 2012: L’Oréal Paris, the world’s leading beauty brand, and the pioneering Pakistan Fashion Design Council [PFDC] presented the fourth and final day of the PFDC L’Oréal Paris Bridal Week – a platform that endeavoured to define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, which together created the ‘look’ for the Bridal Season 2012 – 2013.
The fourth and final day of bridal week featured an exclusive trend show by Khawar Riaz featuring Adnan Pardesy followed by solo bridal showcases by Fahad Hussayn, Nida Azwer, Saai and HSY respectively as summarised below. Each day of PFDC L’Oréal Paris Bridal Week was styled by a different creative and make-up team presenting their interpretation of bridal make-up looks for the season and to this end, the fourth and final day was styled by Khawar Riaz.
Sehyr Saigol, Chairperson of the Executive Committee of PFDC said, “We at the Pakistan Fashion Design Council strive hard to formalize the business of fashion and to set new industry standards with each initiative we undertake. We are extremely proud to have launched the official PFDC Boulevard store in New Delhi in September as well as opening our doors to the PFDC Boulevard in Karachi. With our second season of bridal week in collaboration with L’Oréal Paris, we at the PFDC endeavoured to up the ante once more, defining contemporary and traditional Pakistani Bridal fashion, and make-up trends to create the look for this wedding season”.
“The L’Oréal Paris ethos is premium quality beauty products, innovation and inspiration. L’Oréal Paris takes pride for being the trend setter in beauty, universally. With our second consecutive Bridal Week, in partnership with the Pakistan Fashion Design Council, we welcomed the most creative make-up artists to showcase their expertise and continue our love affair with fashion and make-up” said Managing Director L’Oréal Pakistan, Musharaf Hai on the upcoming PFDC L’Oréal Paris Bridal Week.
The green room/backstage for PFDC L’Oréal Paris Bridal Week was sponsored by L’Oréal Paris with exclusive furniture designed for the L’Oreal Paris lounge by Yoc’a, the black carpet was sponsored by Zong with Bank Al Falah as the official banking partners for PFDC, associate sponsors PepsiCo, show production by HSY Events, choreography by HSY, front stage management by Maheen Kardar Ali, backstage management by Asim Naeem, event coordination by Eleventh Retail, photography by Faisal Farooqui and team at Dragonfly, The Royal Palm Golf & Country Club as the hospitality partners, Hum TV/Style360 as the official media partners, Radio1FM91 as the official radio partners and public relations by Lotus.
Trend Show: Khawar Riaz
Day 4 opened with a trend show by Khawar Riaz featuring Adnan Pardesy showcasing his interpretation of bridal make-up looks for 2012 – 2013 based on the theme, “the devdas women… are still a bride’s inspiration”.
“The makeup is subtle yet classic. A dull gold eyeshade with a slight shimmer eye shadow all over the mobile lid of the eye, in the crease and under the lower lash line, Toping that will be the 1960’s film Cleopatra inspired turquoise and the highlighting shade is silver white, which will define and enhance the makeup; a 60’s inspired thick, flicked eyeliner with lashes, to give the eye that cat-eye shape; a very thin black line is used to emphasize the lower lashes, and extending half way into the socket line, to make the eyes look bigger. A classic Crimson red on the lips because it depicts energy, femininity, and breathes life into ones personality, and lastly bronzy Pink cheekbones to complete the look” – said Khawar Riaz about his trend show at PFDC L’Oréal Paris Bridal Week 2012 featuring Adnan Pardesy.
Khawar Riaz is a Renowned Bridal Photographer. He has been a pioneering figure giving new frontiers to the fashion industry; by enhancing and formulating new concepts and sheer hard work.
The epitome of Beauty in our part of the world is a Bride. The Wedding is the one day where every girl has a Right to be the princess she has always dreamed of becoming. At Khawar Riaz, the Brides are a complete depiction of an innocent yet radiant, unmatched Beauty. His philosophy of Make-up is flawless yet subtle and breaking the norms of the typical drag Queen (the typical dark eyed bronzy make-up) culture; his prime focus is to make The Bride look Classy and Royal. While satisfying his own quest for Art and combining that with his knowledge of facial bone structure, the texture of skin, the quality of color and the slant of light; with primarily focusing on the Bride’s personality more, rather than making her a Soulless Beauty. He starts with a Blank canvas, primes it, and then paints his masterpieces.
A multiple award-winner for his influential contribution to styling and photography, Khawar Riaz brought to PFDC L’Oréal Paris Bridal Week his interpretation and forecast of bridal trends 2012 – 2013 on the fourth and final day.
Bridal Showcase: Fahad Hussayn
The first solo fashion show of the evening was by Fahad Hussayn with his collection ‘Laaj Nagar’ inspired by the fantastical city of ethereal beauty and love, driven from the greatest love stories known to literature and story-telling. Through this collection, Fahad Hussayn celebrated endless love be it dark romance or sheer fantasy. The collection also included a preview of ‘Fahad Hussayn Print Museum’, presenting live digital prints, an exclusive range of high end digitally printed silks and chiffons along with custom made woven pure jamavars, brocades and net. Introducing the concept of bridal separates for personalized bridal outfits, Fahad Hussayn used semi-precious stones with threadworks painstakingly created by his craftsmen. Also including menswear pieces, ‘Laaj Nagar’ was presented in rich hues and vibrant colours, pinks, oranges and pastels. Pop artist Quratulain Baloch (QB) sang live and also walked the ramp for Fahad Hussayn.
Born in the industrial city of Faisalabad, Fahad Hussayn graduated from Beaconhouse National University in Lahore with a degree in Textile Design. Adept in bridal couture clothing, formal and evening wear, Hussayn’s designs celebrate tradition and intricacy meshed with modern sensibilities. In 2007, he opened his atelier and is now successfully stocking his collections in stores across the country and internationally, in India and Dubai. Fahad Hussayn has been nominated twice at the Lux Style Awards in 2008 and in 2009 for Emerging Talent and Menswear Designer categories, respectively. Indeed, Fahad Hussayn’s couture looks to provide its clients with high end fashion and trousseau clothing; pure grandeur blended with the right amount of edge being their key design philosophy.
Talking about the event, Fahad Hussayn said, “I am absolutely delighted to be here this year. I believe PFDC is a great platform for the established and the aspiring designers to present their ideologies about fashion in its most legible form to the world on the runway. Showcase events such as PFDC L’Oréal Paris Bridal Week play a pivotal role in driving innovation and growth within the industry itself.”
Bridal Showcase: Nida Azwer
Nida Azwer’s collection for the second PFDC L’Oréal Paris Bridal Week 2012 titled, ‘The Chibhali Collection’ was manifest of the designers’ unique interpretation of the Kashmiri heritage and culture. For this collection, Nida infused her signature style angrakhas and long jackets to blend in with intricate embroideries. With attention found in gota work, zardozi, vasli, kamdani work and swarovski crystals, this bridal week collection was based in hues of gold and silver. For ‘The Chibhali Collection’, Nida used pure silks and brocade, lamé and maisuri. A predominantly womenswear collection, Nida also showcased menswear couture this season. Pakistani film actress Resham was the showstopper for Nida’s ramp showcase.
Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005. Her label includes Bridal, prêt-à-porter and Couture lines as well as an exclusive line for children. The label has come to be recognized for the designers’ love of more classic and vintage design elements infused with traditional Pakistani craft such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and miniature embroidery worked into contemporary fashion silhouettes. Everything made under the Nida Azwer label is hand-worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. Indeed Nida Azwer is best known for infusing her label with attention to detail, innovative cuts, silhouettes and tailoring. Nida Azwer showcased her 2012 – 2013 collection at the prestigious PFDC L’Oréal Paris Bridal Week this October 2012.
Bridal Showcase: Saai
The fourth solo show of the day was by Saai with her bridal collection for PFDC L’Oréal Paris Bridal Week 2012 entitled ‘Sliver’. Flaunting contemporary cutwork techniques along with hints of the rural craft of tarkashi from Southern Punjab, the collection merged the opaqueness and transparency of tantalizing fabric textures. The collection brought together tradition and modernity tied in with Saai’s love for experimental silhouettes. With fabrics such as chiffons with tarkashi used in this collection to create unique surface textures along with fluid nets with dusts of sequins, the collection was hand embroidered with a colour palette ranging from white and silver complemented by sharp contrasting magentas, purples and shades of reds along with the paler hues of peach, mint green and pale gold. Saai’s Sliver also included menswear pieces. Fashion icon Nilofer Shahid walked the ramp for Saai.
A versatile Sahar Atif is a graduate of the first batch of the Pakistan Institute of Fashion & Design. She started her career in academia at her alma mate where she still teaches. She laid foundations for the Lahore Grammar School’s department of “Design and Textile” in close coordination with the Cambridge Univerisity. The Saai brand has come to be associated with subtlety, grace, a vivid sense of design flaunting the luster of colour, refined embellishments, celebrating classic sub-continental embroideries and tailoring. Saai’s exquisitely embellished trousseaus and bridal wear were showcased at Bridal Asia’07. Saai’s much applauded Revival Collection’08 was part of Saai’s Corperate Social Responsibility Program, focusing on the enhancement of rural Pakistani embroidery. Saai’s bridal collection has also been showcased at the Asiana Bridal Show. This October, Sahar Atif presented her collection at the PFDC L’Oréal Paris Bridal Week 2012.
Bridal Showcase: HSY
The final show of the evening was by HSY with his bridal collection titled ‘City of Gardens’ inspired by the inner city of Lahore, renowned as the City of Gardens. A city submerged in history and culture with every wall, every house, every street having its own story, with City of Gardens, HSY endeavoured to portray this richness in his collection highlighting the colors and heritage of Lahore. With both womenswear and menswear pieces in the collection, HSY worked in pure fabrics such as chiffons, silks, raw silks and organzas, pairing these with embroideries from different regions across Pakistan. With simple and traditional cuts complimenting every body type, HSY used fun and bright colors ranging from yellow and orange to red, magenta and purple for the City of Gardens.
Established in the year 2000, HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. Hassan himself holds an honours degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France. Currently serving as a member of the board of directors of the Pakistan Institute of Fashion and Design, Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style Awards and Style Guru of the Year by Indus Style Awards. One of I.Q Magazine’s Top 20 Fashion Icons of the World and amongst Ahlan’s Hot 100 people, Hassan has been a driving force in the world of fashion for over 15 years.
Story first published: 8th October 2012