Lahore: Monday 21st January 2013 : Following the success of the Kesa summer and winter collections in 2012, leading textiles brand Lala are set to launch ‘Kesa 2 by Lala’ today Monday 21st January 2013.
The fabric for Kesa’s latest collection is diverse, based in lawn/cotton with additions of velvet, organza and crochia lace. The aesthetic sensibility of Kesa 2represents Islamic and Oriental art presenting designs in floral and geometric patterns in a variation of colours accentuated by embellishments, panels and embroideries.
Having started as a simple trading house in 1947, the Lala Textile brand has today grown to encompass four diverse retail brands providing accessible summer; midsummer and winter fabric ranges to ladies across Pakistan; these include Lala classic, Kesa, La Femme, Brocade, Khaddi, Vintage and Sana & Samia. Today, with over 41 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year.
Indeed, the Lala Textile brand has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic.