Lahore: Fatburger, the globally coveted quick service chain of restaurants, launched its 2nd Pakistani outlet in the metropolitan city of Lahore. Indeed the new store marks the brand’s largest worldwide, spread over a geographical area exceeding 13,000 sq. feet with a capacity to seat more than 200 customers. Introduced in Pakistan by BIL Foods, the outlet is located on 16 C-2, M.M. Alam Road, the city’s most popular hub for gourmet cuisine.
The outlet was launched through an exclusive preview which featured a theatrical performance by renowned kathak choreographer Adnan Jahangir and his troupe of performers.
It was attended by designers, socialites and media personalities such as; Andrew Wiederhorn – CEO Fatburger International, Amer Kamal – CEO BIL Foods, Saad Ali – CEO PFDC, Maheen Kardar Ali of Karma, Asifa and Nabeel, Munib Nawaz, film actress Noor, TV actor Farooq Hasan, model Natasha Hussain, John Seward – General Manager CCBPL, Saad Kureshi and Salim Ghauri – CEO Netsol. The event was managed by Safeena Enterprises with public relations by Lotus.
With its origins in Los Angeles and now a staple Hollywood favourite, Fatburger, has come to be known as the last great hamburger stand with a 50 year long legacy of originality, based on their signature gourmet hamburgers which are prepared live in front of patrons using fresh, unfrozen and hygienic ingredients. The brand uses only the leanest halal meat in its offerings, ensuring that their products are low in fat content and high in nutritional value.
Speaking about the Lahore store launch, Mr. A. Kamal, CEO BIL Foods Ltd., the Master franchisee of Fatburger in Pakistan said; “We are pleased to announce the launch of our second outlet in what is widely regarded as the culinary capital of Pakistan, Lahore. This outlet will mark the brand’s biggest outlet worldwide. We plan to invest a total sum of PKR 500-600 million within the first 3 years of our operations here in Pakistan and are striving to have 5 stores operational by 2014-2015. The brand’s ambitious expansion plans are demonstrative of the confidence Fatburger has in the people, economy and government of Pakistan. We are positive that our succulent gourmet burgers will convert all Pakistanis into Fat Fans in no time!”
Fatburger has received numerous international accolades and has been voted Best Burger in Beijing, Dubai, Jakarta, Los Angeles and Las Vegas in the past. The fast food chain is also famously known for its strong association with Hollywood, with restaurants abroad regularly frequented by renowned media personalities including Tom Cruise, the Beastie Boys, Terrence Howard and Kate Bosworth among others, of whom some including Kanye West, Queen Latifah and Magic Johnson also have ownership of different international Fatburger franchises.
Fatburger’s operations in Pakistan will also contribute significantly to the local economy by generating 300-350 direct employment opportunities, supporting the local industry in sourcing high quality raw materials and facilitating knowledge and skill transfer to the local quick service food industry. The brand currently has 150 stores operating globally with 100 more stores planned to be launched soon.
Fatburger is an internationally acclaimed quick service chain of high quality, gourmet burgers. Having originating in the state of Los Angeles in the USA in 1952, the brand was introduced to Pakistan in 2013 by BIL Foods, through the launch of its first outlet in Karachi’s prestigious Dolmen Mall in January 2013. A Hollywood favourite, Fatburger is now set for its biggest global launch to date, with the opening of its Lahore flagship fast food store in May 2013; indeed Fatburger’s largest outlet worldwide. The Lahore outlet is located on M.M.Alam Road, the city’s most popular hub for gourmet cuisine.
Armed with a five decade strong legacy of originality, Fatburger is a brand that has come to be synonymous with fresh, mouth-watering fast food, where their award winning signature hamburgers are created live on the spot, in the leanest halal meat. Indeed, the brand has received numerous accolades and has been voted Best Burger in Beijing, Dubai, Jakarta, Los Angeles and Las Vegas in the past1. Renowned for its hearty portions and distinctive seasonings, all of Fatburger’s menu items are all freshly prepared, sourced from non-frozen raw materials and cooked using only the most hygienic and high quality ingredients. All products are cooked-to-order, live in front of patrons and their menu in Pakistan draws upon Hollywood and the regions’ favourite choices such as Japaleno Fatburgers, Chicken Sandwiches and unique items such as the Western BBQ Fatburger, Turkeyburger, Veggieburger, Homemade Onion Rings and real hand scooped ice cream shakes.
With its humble beginnings in the kitchen of Ms. Lovie Yancey in LA, Fatburger grew quickly to become a Tinseltown favourite, with a now strong association with the Hollywood film industry, regularly frequented by renowned movie stars and media personalities including Tom Cruise, the Beastie Boys, Terrence Howard and Kate Bosworth among others, of whom some including Kanye West, Queen Latifah, Magic Johnson, Montel Williams also have ownership of the brand’s franchises abroad. All of the brands’ 150 stores worldwide have been designed by renowned architects who ensure that Fatburger provides the perfect welcoming environment for a retro, rhythm and blues based culinary ambiance. In Pakistan, Fatburger stores have been created by the celebrated Hong Kong based architect Robert Lee.
Fatburger is a project of international investment company BIL Foods, a public limited company incorporated in Pakistan, who are the brand’s Master Franchisee locally and have a mandate of developing 5 stores in the country by 2014 – 2015.