Pakistani film revolving around the theme of terrorism in the country has set new record openings at the box office, beating the takings of Bollywood star Shah Rukh Khan Starrer “Chennai Express” at Eid ul Fitr two months back.
“Waar” which stars Pakistani actor-director Shaan was released on Wednesday October 16th, 2013 and raked in approximately 100 million rupees on its 10 days including long weekend of Eid-ul-Azha, a record for any film released in the country.
According to Pakistani’s cinema’s reports “On the first day it was released across 42 screens in the country and it took in around 11.4 million rupees which is even better than the nine million rupees mustered by ‘Chennai Express’ on its opening day at Eid,” film distributor and owner of the Atrium multiplex cinemas, Nadeem Mandviwalla told sources.
“I would say going by the first two days ‘Waar’ should rake in around approx 40 million rupees in its first week of exhibition across the country,” he said.
Mandviwalla said the advance bookings for the film had also been helped by the unusually long Eid holidays and noted the year had been a good one for Pakistani film industry.
“Films like ‘Main Hoon Shahid Afridi’ which took in 55 million rupees, ‘Zinda Bhaag’ which has also done well and now ‘Waar’ have given the Pakistani film industry a new credibility and distributors, exhibitors are willing to bank on them,” he said.
As a result of the new wave of Pakistani cinema, “Boss” was only released in seven cineplexes and cinemas in Karachi on Eid but industry insiders say it also did good business.
“Waar” which also stars TV actors like Shamoon Abbasi, Ayesha Khan and singer Ali Azmat has been given an adults-only certificate by the Sindh Board of Film Censors.