LAHORE: The Valentine’s Day celebrated across the globe, on February 14, has gained increasing popularity among the youth of Pakistan, courtesy commercial culture and media influence.
The Day is associated with Saint Valentine, a figure of remote history in the western world.
However,there is a mix trend as far as celebrations of this day are concerned. A section of youth declines to mark it as an occasion for celebration, while another section of younger people described it a “mere festivity” to express the feelings of love and affection.
The ground reality tells that in the metropolis various items and features associated with this ‘occasion’ have been visible ever since the week has set in. So much so that steep rise has been witnessed even in the prices of ‘Red Rose’, the traditional mark or symbol of Valentine’s day. Like previous years, the shopkeepers are hoping to mint money by selling red roses which are in great demand.
Across the city a number of makeshift flower kiosks have sprung up, while those outlets which are doing business permanently at Liberty, Regal Chowk, Morr Pekhewal, Fortress Stadium and Defence are in their prime cycle of goods’ selling.
Different hotels and restaurants of the city have new look with profoundly decorated venues to attract youth. All such points are offering special lunch and high tea packages. They are also offering special discounts for the families with children.
Bakeries are offering special ‘heart-shaped’ chocolate cakes and cookies wrapped in heart-shaped red boxes.
The fever has indeed gripped the urban and posh areas where eager ones eye special items/merchandise associated with this day.