The honorable guests who attended this meeting included Mr. Hameed Haroon sahib (President APNS), heads of the ad agencies and channels –editors of the newspapers and the respected clients of DPAP.
The Welcome Address:
given by Shahab Zuberi
The elected body of all the digital networks of Pakistan -DPAP represents all the major publications like Jang, Dawn, Business Recorder, Express, The News, Express Tribune, Daily Pakistan and many more. Moreover all the major news Channels in Pakistan are the members of this very prestigious organization Including Geo , Aaj Tv , Express, Dunya, ARY ,Hum TV , Dawn and Sama. We are proud of our other members also who have now become international players in the Digital world like Rozee.pk etc.
Though some of our member organizations started their business as early as 1995, but DPAP is a very young organization and this is our first annual function. Our members are doing good Business and the growth rate is not only satisfactory but very encouraging also. But when we look into the regional scene (leave aside international Scenario) a lot of hard work is required. So in this backdrop we decided to form a Body Named DPAP. We need your support and patronage as we feel we are not getting our due revenue share keeping in mind our reach and effectiveness.
It is not out of place to mention here that a lot of investment is being put from our side in developing new apps. New platforms and staff- training to keep our target market up to date which in every sense is truly global. Web edition is the only vehicle through which print media is competing with electronic media by continuous updating. Up till now all the web editions of all the publications and TV Channels are free to access to keep you people, especially the youth of Pakistan locally and globally well informed in the real sense. But our only source of income is web advertising.