Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook, Twitter and Google plus. If we imagine our life without these landscapes and platforms, the communication and information grid would have been impossible for us, whereas all the aspects of our life today are connected through these global mediums.
In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services has swept through. Pinterest and Instagram, being the most popular and forefront social networks sites enable the users to connect themselves to the commercial world and to view the work of artists and brands, who share their business in commercial world. This is where marketing perspective is born and accessed. These social networking sites are basically ‘social shopping’ sites for the users, published by the marketeers, who wants to sell their products to the user at their utmost flexibility.
Today, diversification is a major trend: depending on who you’re targeting, it’s no longer enough to be active on a single network. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Companies and SEO professionals will need to be asking the following questions in the year ahead:
1- Are we taking our social media seriously? Are we employing the pillars of strong profiles, good content, reciprocity, and engagement?
2-Is easy social sharing enabled for all of our content? Or easy social sharing would interact the users in future?
3-Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? Or should our content strategy should be strong enough to accommodate the flexibilities of the user?
4-Are we active on the social networks that matter in our industry? Does the user of any social networking site is completely aware about the gears the networking site provides them through their networking channels?
5-Are we active on the social networks that matter to our customers? Do we engage with our customers by keeping them on first priority?
6-Are we active on the social networks that matter to the search engines? And, If we are active, than what kind of material are we surfing or on the search engines?
7-Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Our signals and signs are strong enough to grasp our user’s attention and persuade them to become a part of our commercial networking site?
Google’s updates are likely increasing from time to time. More and more updates are helping the user to connect to these networking sites. Daily the user accounts to increase. It’s because people want themselves to communicate with the world, but not just a single person