By Aiman Ali
By the arrival of summer the lawn fever is back in Pakistan. The lawn trend seems to be at a rise as summers in Pakistan are extremely hot . People prefer wearing lawn as its light, simple and soft. To meet their casual as well as formal needs of attire lawn manufacturers and textile mills get into a battle with each other for bringing out the best for their customers by offering them with a variety of prints and designer made exclusives. This increasing competition of marketing best lawn collections has eventually given rise to lawn wars. But they have an advantage on people as previously there was no competition due very few brands of lawn giving people less choice but now due to the arrival of a huge number of exclusive lawn brands with different varieties, people are free to look for what they need. This summer, many lawn brands have emerged with overmhelming sales and response by the people.
One of them is Wardha Saleem Lawn S/S2014 By Shariq which has gained a position in top most and recognised brands in Pakistan. It is known for its best quality of fabric and a wide array of Quirky and traditional prints enlightening our cultures. Perfect embroidries and a wide range of vibrant color palettes is their designer’s signature style. Their lawn manifests the true love of Pakistan. Their leading demands have made their sales much higher.
Sana Safinaz Lawn is yet another Pakistan’s popular brand and brings a unique collection of trendy dresses. There is a perfect blend of colors that is just according to the demads of the summer season. Their summer collection is much based on lawn designed with silk and chiffon fabric.
Following the list of top brands Khaadi is gaining name in introducing creative prints with designed seven-parts lawn collection attracting large masses. Kayseria is also a refined and classic brand of lawn. Their elegant work has grabbed an enormous feedback. Their stamp work , victorian themes and fresh colors are the key symbols of their lawn.
However, this list continues endlessly as everyday new lawn brands are being introduced due to increasing demands in Pakistan as well as overseas. Women’s love for lawn is manifested with the crowded stores of almost every brand. So, all ladies rush to the stores and grab your lawn.