By Aiman Ali
As Ramadan arrives the competition of coming up with the best Ramadan special transmission begins. By every year this trend is increasing and so is heightening this Ramadan.
Even before its awaiting arrival the bidding of anchors and hosts begins as which channel can grab the best and the most famous anchor giving their channel greater popularity and viewership.
The arrangements are started months back creating way expensive and tremendously gigantic stage that may seem appealing to the audience. A new culture has started following the last month of calling huge masses on their shows and transmissions and offering them big and small gifts and souvenirs.
Overcrowded and heavily decorated sets excessively embellished and over dressed anchors and unnecessary distribution of costly items and products have completely ruined the whole concept of simplicity and charm of Ramadan.
It is somewhere a healthy practice as many donations are given to help the needy ones but offering so many expensive items unnecessarily among the people creates a sense of greediness that ultimately destroys the nobility of Ramadan.
TV Channels should maintain their naturalness and modesty as it seems more charming and appealing then these adorned shows.