The partnership enables people to use Premium Truecaller features for 90 days; aligns the growth trajectory with Microsoft Devices’ expertise in emerging markets
Microsoft Devices today announced its collaboration with Truecaller, the world’s largest verified mobile phone community, for Nokia X smartphones, which would allow people to have access to premium features of Truecaller for 90 days absolutely free. With this tie up, Nokia X users shall benefit with an enhanced Truecaller Premium experience.
Truecaller is a mobile app that helps you in identifying who is calling you; and protects you from unwanted calls. With over 70 million users worldwide, it has an unprecedented uptake in emerging markets. With this Nokia X tie up, Truecaller will be able to amplify it availability and uptake in countries in the MENA region namely, Pakistan, Egypt, Lebanon, Jordan, Iraq, Morocco, Tunisia, Algeria, Bangladesh and Sri Lanka. Earlier this year in February, Microsoft Devices had announced its partnership with Truecaller where the app was available on the Nokia X app store. With this engagement, Nokia X users will avail an enriching experience of Truecaller.
While commenting on the partnership, James Rutherfoord, Vice President, Microsoft Devices North Africa, Levant and Near East said: “Our partnership with Truecaller is a testament of our continued commitment towards development of telecom services in emerging markets. Nokia X users can now avail the remarkable benefits of Truecaller totally free of cost for 90 days, thus augmenting their Nokia X experience manifolds.”
“Microsoft Devices is a trusted and popular brand in emerging markets and we are excited to see the culmination of two popular consumer products that would provide unmatched experience to people in the MENA region. Our partnership with Microsoft Devices will help get closer to our consumers and help them take the right call.” said Kari Krishnamurthy, VP Growth and Partnerships for Asia, Middle East and Africa at Truecaller.
The premium Truecaller application includes an advertisement free Truecaller experience, verification of profile views and 30 contact requests per month.
SOURCE: PRESS RELEASE