ISLAMABAD: Pakistan Electronic Media Regulatory (PEMRA) awarded 02 FM radio licenses for the cities of Jhelum and Sukkur in a brief ceremony held here on Tuesday.
The FM license for Jhelum city has been awarded to M/s Capital Broadcasting Services Pvt. Ltd. Karachi, whereas, the license for Sukkur city was awarded to M/s Sitar Communication Pvt. Ltd, said a press release issued.
With the award of these two FM radio licenses, the total number of private FM radios in Pakistan has reached to 198.
The Chairman on the occasion said that it was no denying fact that FM radios had been playing a role of catalyst in reforming, educating and informing the society at community and grass roots level.
The FM radio had stupendous impact in the far flung areas where cable TV or other private media is inaccessible due to geographic or topographic barriers.
As compared to other electronic media, FM radio provides cheapest and easy access to information, education and entertainment to cross sections of society.
He viewed that, over the past one decade, FM radios had been a key tool of raising the standard of public literacy, opinion and views about their socio-political rights.
He expressed the hope that the licensees would sincerely adhere to the PEMRA and the country laws.