Pakistanis are expert at assimilating marketing techniques and technologies with holy rituals and using it as a means to make profit.
Switch on your television set and you will come across various commercials informing you of the terrific sales on cattle this Eid.
SMS marketing and E-marketing are also not behind in the race. Transit ads are playing their role too.
The mania to brag about the best animal for sacrifice is being cashed maximal through these advertising ploys.
The true spirit of Eid and sacrifice is left far beyond and people just wish to supersede one another in the race so that they can boast about the most pricey and hefty animal of the season.
Although the livestock and cattle industry inclines every year in terms of revenue during the Eid season but the common man’s ability to offer sacrifice each year is declining as marketing expenses add up to the prices.
Therefore, only the well off can afford the luxury of being able to offer this religious ritual.
We really need to think about this drawback of marketing which turns “Qurbani” into a purely commercial and hot business depriving the poor from offering this divine rite.