An interview with Paul Midy- CEO of Jovago.com
By Asim Mallick
KARACHI: Paul Midy is the Global CEO of Jovago.com- a website which lists hotels and guesthouses from all over Pakistan- linking tourists and the hotel industry.
Midy completed his undergraduate studies from Ecole Poly-technique, France after which he went to Columbia University to pursue his Masters of Science in Operations Research. Midy joined Rocket Internet—the group which owns Jovago, Daraz and FoodPanda– in 2014 to help it increase sales.
Jovago, which pops up on your Facebook newsfeed very often, specializes in hotels and vacations globally. Originally based in Africa, after launching itself in 211 countries, it has recently ventured into Pakistan with a list of 1500 hotels to choose from.
The Aaj.tv team caught up with Midy, when he visited Karachi recently. Here, is what he had to say about the unexplored tourism industry of Pakistan.
What is Jovago all about?
We are offering the services of our traveling consultants free of cost. Our team checks hotel rates every day to make sure that we offer our customers the best price of hotels and guest houses in Pakistan. The website is a one-stop solution for customers- who can visit our websites, go through the list of hotels and the services they offer, and book them online.
How do you see tourism in Pakistan?
There are two types of tourism in Pakistan; local tourism and international tourism. International tourism is a steady market so we are now targeting local tourism. Pakistan has a big potential for both markets; but right now we are focusing on local tourism.
How do you find yourself different from websites like Booking.com?
Booking.com is a competitor that is covering the vast market worldwide but they offer fewer hotels in Pakistan. However, Jovago.com is offering over 1500 hotels and guest houses in Pakistan at affordable prices.
How do you see e-marketing in Pakistan?
People in Pakistan are now getting access to cheaper internet services. They are gradually connecting to a global village where they can buy and sell anything—from a car to clothes, order food, book hotels and even real estate. There are successful examples like kaymu.pk, carmudi.pk and lamudi.pk. The media is also playing a role to make people aware of these facilities.
Besides Hotels you are also offering a lot of Guest houses, any specific reason behind that?
There are a lot of guest houses in Karachi which local people don’t seem to have a clue about. From the perspective of a security of a businessman, if you stay at a guesthouse you are less likely to get noticed. For tourists, guest houses provide a cheaper alternative.
When our team sets out on field visits, we ask for guesthouses and after reaching out to their management we put them on our list.