WEB DESK: Minions have just scored the biggest debut weekend in the UK for an animated feature. The yellow little trio has bested Toy Story, Shrek and all the other big guns from Disney, Pixar and Dream Works.
With a debut of £11.59m, Minions has beaten the opening weekends of animation powerhouses Toy Story 3 (£11.49m), Shrek 2 (£10.61m), Shrek the Third (£10.33m) and Despicable Me 2 (£9.95m).
Two big caveats to consider, first, these figures are not adjusted for inflation. And second, they are three-day comparisons only. Minions didn’t have paid preview screenings. Including previews, Minions is way behind its rivals. Four days of previews boosted Toy Story 3’s opening “weekend” (effectively a seven-day figure) to £21.19m. Previews pushed both Shrek 2 and Shrek the Third to openings above £16m, and Despicable Me 2 close to £15m.
Minions continue the remarkable success story for Universal in 2015. In less than six months, the studio has scored four openings above £10m, beginning in February with Fifty Shades of Grey (£13.55m), continuing in April with Fast & Furious 7 (£12.77m), and again in June with Jurassic World (£19.35m including previews of £2.51m) and now Minions.
The success of Minions confirms the ever more competitive environment between studios in animation. For decades, Disney dominated.