MOSCOW: Minister for Information, Broadcasting and National Heritage Senator Pervaiz Rashid has stressed upon the need for increasing and diversifying Pakistani products and expressed the hope that Pakistani business persons would make inroads into the Russian market.
Talking to Pakistani businessmen during his visit to the Pakistani stalls at the exhibition “World Food Moscow,” he said that the business friendly government of Prime Minister Nawaz Sharif laid great emphasis on increasing trade so that the people of Pakistan can reap its fruits by way of employment, increase their per capita income and higher standards of living.
“Pakistan has unique varieties of fruits, vegetables and grains unmatchable in their taste, fragrance and food value. Our business community must leverage their advantage for both their personal benefit as well as earning foreign exchange for the country,” said the minister.
Senator Pervaiz Rashid said that while the government would support the Pakistani traders and businessmen in marketing their products abroad it was now imperative that they demonstrate their ability to compete in the international market both in terms of quality and cost.
“You are not only businessmen but you can serve as goodwill ambassadors of Pakistan in Russian Federation. Your ethical and fair business practices will earn the country a good name and help improve its image,” he emphasized.
The minister appreciated the quality of the stalls and was pleased to see that there was a lot of interest in Pakistani products as many Russians were visiting Pakistani stalls and showing their keen interest by inquiring about Pakistani products.
Pervaiz Rashid was accompanied by Chairman Trade Development Authority of Pakistan S.M Munir, who briefed him about the preparation and the products exhibited in the four-day World Food Moscow Festival which ends on September 17.
Munir apprised the minister that this was an important exhibition as over 20 countries were participating in it and provided Pakistani businessmen an opportunity to interact with international business-persons, besides expolring the markets of Russian Federation.