WEB DESK: Although Mahira Khan has been endorsing on various local brands, this time she has opted for a foreign brand.
The glamorous youth icon has been roped in as the brand ambassador for winter campaign of London based brand Pepe Jeans in Pakistan. This is her first ever shoot for a high street brand.
As a part of the campaign, BTS images of the shoot are sent to different magazines and online portals for promotion.
Titled as ‘MK loves Pepe’, the ad campaign will officially launch in a couple of week in the weekly magazine, Paperazzi. The magazine will feature Mahira Khan on the cover and as Pepe Jean’s brand ambassador.
The photography for the shoot has been done by Abdullah Haris wherein stylist Haiya Bokhari gave Khan six different looks. The make-up was done by Nabilas.
The outfits provided for the shoot included variety of casual items like white sneakers, jumpsuits, denim jackets and long boots to give her a flattering yet slightly edgy look.
The complete winter collection will be available in online portals and in stores within two weeks.
Here are a few snaps of Mahira Khan’s shoot for Pepe Jeans:
Pepe Jeans is a London based brand famous among youth worldwide. They represent an ideology which is very young and is all about making people feel comfortable in their own skin.