The social media site said Wednesday that Sheeran, best known for his ballad “Thinking Out Loud,” generated more chatter than any other entertainer among Facebook’s 1.5 billion users, edging out pop superstar Taylor Swift.
Following them were Kanye West, the omnipresent rapper who has declared his aspirations to run for president, and then, in a sign of Facebook’s Spanish-language presence, the reggaeton artist Nicky Jam.
The fifth most-talked about artist on Facebook was the rapper Wiz Khalifa.
He topped a separate list from YouTube, which ranked his “See You Again” as the top music video of the year.
“See You Again,” a ballad which features singer Charlie Puth and appears in the action film “Furious 7,” became the second fastest video ever to hit one billion views, YouTube said.
Also high on the year-end list was British singer Adele’s song “Hello,” the first track on her blockbuster album “25,” even though it came out less than six weeks ago.
“Hello” was the fastest video to reach 100 million views. It had more than 650 million views by Wednesday.