WEB DESK: If you like to live in jeans but don’t have the time to wash them then you just got your wish come true. ODO Denim claims to have developed the world’s first self-cleaning fabric which repels stains and doesn’t allow bacteria to accumulate, which means you don’t have to wash your jeans.
Founder Salman Chaudry, who is from Pakistan, started this project after working five years in a textile industry.
During his research, Salman understood that the two main reasons why people sent their jeans to the wash were simply because of stains and sweat. But water scarcity in places like California, coupled with high costs of laundry, meant that people were urgently looking for a solution.
“If I could eliminate sweat and stains from jeans then people wouldn’t need to send them for washing anymore,” he explains to Tech in Asia.
Salman uncovered through his research that the fabric which was most similar to the one he had envisioned – a NASA space suit.
“Astronauts wear their space suits constantly without washing them. And the magic element which allows that to happen is silver. So why not use the same silver that’s used in space suits? After all, 200 years ago, people used to put silver in water to make it antibacterial,” explains Salman.
He explains humans basically have no smell – odor is formed from the bacteria that feed off the sweat. When there is no bacteria, there is no smell.
“We’re weaving silver right inside the fabric, it’s permanent. It’s not a layer or coating on top, it’s a part of the fabric itself. Even if you wash it a hundred times the silver won’t go away. It’ll last for the life of the garment.”
As for its stain repellant features, Salman says the team managed to crack that by playing around with the surface area of the fabric. In normal denim, the surface area is so wide that liquid just penetrates through.
What the start up did differently was to integrate nanoparticles, significantly lessening the surface area so that liquid just slides off. It’s survived some heavy-duty tests as well.
A pair is currently available for US$95, with early Kickstarter backers set to receive their jeans by the middle of next year. Each will have approximately 10 to 15 grams of silver embedded in them. No, they won’t sparkle.
Source: Tech in Asia