WEB DESK: Natasha Kamal successfully launched her label in Karachi in collaboration with Fashion Pakistan Lounge at Dolmen City Mall on December 11. Additionally, the famous designer was also present for a meet and greet on December 12th and 13th at the mall.
Since its founding in 2014, Natasha Kamal has established a design philosophy centered on creating directional women’s wear that gives contemporary appeal to time treasured classics.
With an uncompromising commitment to delivering innovative products, with exceptional design, quality and value are at the heart of every decision Natasha Kamal makes, states a Press release.
The designer stated: “We are still a very young brand, so we are still defining our brand identity. However, from the very beginning we had a clear vision. We wanted to make products that have timeless appeal, so the fabrics had to be luxurious, the finishing impeccable, the silhouetted elegant and styling classic but with a modern, youthful spirit. This defines our house code, which is at the heart of every decision we make.”
Natasha has opened what can be called a store-within-store, stocking in an exclusive space inside Fashion Pakistan Lounge at Dolmen City Mall.
The designer stocks with FPL in Lahore as well and hence her multi-label store was her first preference to help her set foot in the busy city.
The label will stock its ready-to-wear prêt line, which is popular for its minimalist and unconventional design philosophy, as well as its luxury prêt.
Bridal couture and wedding formals will be available for appointment-based orders for which Natasha will be visiting Karachi regularly.