WEB DESK: In order to increase ways to generate revenue through the photo app, Facebook has significantly increased the volume of advertisement impressions that are being served to Instagram users over the last few months.
Brand Networks served approximately 50 million ad impressions on Instagram during August 2015. The number doubled to 100 million in September and continued to rise until breaking through 650 million impressions during December 2015.
Brand Networks expects this trend to continue over the first three months of 2016, potentially hitting one billion ad impressions by March 2016, Yahoo reported.
Facebook hasn’t reported on growth in Instagram users since hitting 400 million users during late September 2015. Roughly 75 percent of those users live outside the United States; a fact that likely forces advertisers to target ads to users in specific regions of the world.