WEB DESK: High-street brand, BeechTree, celebrated a successful launch of their new Spring 2016 Lawn collection ‘Romancing the Sun’ with an exclusive meet and greet event at their flagship store in Mini Market, Gulberg, Lahore this weekend on Saturday 5th March, 2016.
‘Romancing the Sun’, BeechTree’s latest unstitched lawn collection, consists of 15 designs each with a unique story behind them. It has been inspired by the beauty of nature and of ancient civilizations.Imbued with the essence of delicacy and femininity, the designs are an ode to the different and everlasting global cultures. All designs are available within a price range of PKR 3800 and PKR 5500 retailing at BeechTree stores nationwide and for worldwide delivery via its online store.
Speaking on the launch, General Manager of BeechTree, Kehkashan Razasaid: “At BeechTree our aim is to provide affordable, up-to-date fashion all year round. We are pleased with the feedback we have been receiving about our collection and the team is very happy with the response we have received since our pre-booking started, earlier this week.”
He added : “A lot of team effort went into creating our new line ‘Romancing the Sun’. Each piece has a different story to it and draws inspiration from the cultures of different civilizations of the past, with relative colour palettes. We also have a few surprises in the pipeline for our clients that we are really excited about, which will be revealed in due time.”
Launched in March 2010, BeechTree is a high-street, urban brand creating modern eastern and western wear for women in Pakistan. Easy on the pocket, the brand has casual and prêt lines along with a range of bags, accessories, and shoes.