Web Desk: Samsung Electronics, the South Korean conglomerate has taken an odd step while promoting its latest flagship smartphone the Galaxy S7, as the electronic giant has removed its own name from the devices in some of its most important markets.
According to International Business Times, Samsung will launch its Galaxy S7 and Galaxy S7 edge smartphones, would be without its popular Samsung logo that appears on the top of the front panel of the devices, in China, Japan and even South Korea.
The official Samsung website for China and South Korea, reveal that the Galaxy S7 and the new Galaxy S7 edge were shown not having the official Samsung logo on the top of the front panel. However, the Samsung logo was emboldened on the back panel of the device, found just below the rear camera.
While the exact reasons behind the Samsung’s move could not be determined, a number of theories have popped out i.e. the decision is all because of a production malfunction, “(Maybe) somewhere along the production process, something got delayed, and rather than take more time to add the branding, they are going to sell the devices as they are,” Imran Choudhary, an analyst with Kantar Worldpanel ComTech, told.
However, the analysts were of the opinion that this strategy would not back fire, “the device itself is very strongly visibly differentiated because of Samsung industrial design, and particularly with the edge model, it is completely unique to have that dual-edge display,” Ian Fogg, mobile analyst at IHS, he opined that even without the branding on the front, the Galaxy S7 edge smartphone will still stand out.