WEB DESK: Netflix – a global streaming network – which provide the streaming of TV shows, movies, documentaries and other video content and anyone get the monthly subscription of the site for $7.99; also got popularity in Pakistan last year.
Although new subscribers to Netflix were disappointed after it is launch in the country. The reason for disappointment was to see that their geographical location determined how much (or less) content they were allowed to access.
This issue revert the users of Netflix to the other site i.e. Virtual Private Networks (VPNs) in order to trick the service into thinking that the user is from a particular country to access the wide range of its content.
To counter the use of VPNs instead of Netflix, CEO of Netflix Reed Hastings announced plans to take counter-measures, according to the Wired.
Hastings justified this move by saying that Netflix had to comply with local laws and licensing agreements so that the service can continue to operation in new territories.
Software engineers at Netflix started working on bypassing VPNs, following the announcement of CEO. Cutting off users in many territories from accessing the wider Netflix content resulted in geo-blockades of several users who can no longer use proxies or VPN service to sample new content.
Annoyed by this act, a large number of users sparked off online protest. The users also filed an online petition calling for Netflix to stop their VPN crackdown because using a VPN was only a means for them to protect their privacy.
The online petition has so far attracted 45,226 signatures. Open Media, the digital rights group behind the petition, has also sent a letter to Hastings.
“Watching quality content and knowing that creators are being compensated in the process is great. But we also love our privacy. And lately, as your subscribers, you just haven’t been treating us well,” the letter reads.
The rights group has also called for a meeting between Netflix and them.
Hastings had revealed that the VPN crackdown did not hurt the company’s financial results, and that complaints were restricted to a “small but vocal minority.”