WEB DESK: The tale of single day events to increase the sales in e-commerce is not a new concept; Ali Express has its “Singles Day” which is equal to more than annual sales for most developed E-commerceportals in Europe.
US, Europe and Canada have its Black Fridays, where the Number of Orders delivered per day jump 10 to 25 times than average.
We saw this concept being adopted by local E-commerce as well, before we just had random Flash Sales and Days discount, now we see branded days covered by Companies to market their Portal. In 2015 we saw Daraz pull a “Black Friday” where they claim to have achieved 30 times more order than an average day. The rest did an anti Black or in other words a “White Friday”.
But in the words of MJ, “It does not matter if you’re black or white”. Customers concern is only a good Deal and Spotless Service.
Now, we are seeing this concept being adopted and molded to the local needs. We just witnessed an Online Mangal Bazaar held on 30th Aug 2016, which was a day celebrated by Quick N Easy (www.qne.com.pk); an online grocery Store; to bring best prices to the customers in collaboration with Multinational Brands like Ariel, Pampers, Tang, Dairy Milk, Shield, OSIS+, Surf Excel, Knorr and many more. The discounted ranged from 5-47% on more than 4000 Products.
According to QnE, they think Bazaars like Mangal, Jumma and Sunday have been part of a normal Karachiet’s live, why not replicate this on the online space. This gives the customer a venue to get the best prices and the best service together from their own drawing room.
QnE realizes the potential of online groceries, and it wants to take the online Grocery store to every ubiquitous device accessible to consumers. QnE is thankful for the support from brands that are also realizing this potential and working with them. And feels together with the Brands they can create a history in online groceries sector in Pakistan. And Brands who are slow to realize this should take a wakeup call and start noticing this opportunity.
They claim to have a sales increase of about 7 times for that particular day, With few categories like Shampoos and Detergents sales increase of more than 20 times. The QnE team was overwhelmed with such an amazing response from the customers, and spoke about the pressure and tension of keepingthe Website running for the complete day, which was responding slowly to such a high volume of traffic and audience.
They plan to do this event every First and Last Tuesdays of the month to help people in their groceries cycle, where they do not have to worry about the time and money spent on Physical Shopping. Instead they can spend time and enjoy with the family.