HIRA ALI SUMMER 2018 Ready-To-Wearcollection “The Other Side” is a continuation of the spring campaign titled ‘Woman is Future’:A celebration of strong confident women who carve their own paths despite the challenges andobstacles they face daily.
True to Hira’s philosophy of presenting contemporary fashion, the collection presents silhouettes that aremodern. Hira has designed this collection with aim to make fashion that does not limit wearers but rather harmonizes elegance andcontemporary style.
Talking about the inspiration behind the design of the collection Hira Ali commented: “ The Other Side is an extension of the Woman is Future collection that is inspired by mythical creatures and oppositescoming together. Our minimal and contemporary signature is prevalent through out the ensemble. Thiscollection is effortless prêt for the independent woman.”
The collection invites a selection of fabrics like Cottons, crepe, organza net. The embroidery comprisesof experimental techniques using crystals and nets as well as silk threads and various beads and crystals. Thecolor palette remains in pastel hues with accent pops of colors.
The shoot features Chinese model and influencer Erica Luo. Photographer and Art Director HammasWali lent his expertise to capture the collection.
Hira Ali Studio’s is critically acclaimed as one of Pakistan’s most exciting new fashion brands. The brandis best known for their minimalistic, contemporary and edgy interpretation of design. Currently, Hira AliStudios is housed at a standalone studio space in Lahore, Pakistan for Formal, Bridal andLuxury Prét wear. —Press Release