Web Desk: Samsung is the name that comes to the mind whenever talks about foldable smartphone. Samsung has released a demo of a foldable display at CES 2013 and the company has been working its best to turn the concept into a reality as fast as possible.
Other Smartphone companies like Huawei also working to launch their bendable smartphone before the year ends. While Samsung still hasn’t come up with an exact date for the unveiling yet, they have hinted that this bendable smartphone will be meaningful.
Samsung CEO DJ Koh said in an interview to CNET that their bendable smartphone won’t offer a gimmicky feature and would rather make a point for itself in the market, which Samsung is trying to avoid.
He said, “If the user experience is not up to my standard, I don’t want to deliver that kind of product.”
However, Samsung isn’t expecting the foldable smartphone to be a commercial hit in its first outing. “Possibly when we start selling the foldable phone, it may be a niche market, but definitely, it will expand,” Koh said. “I’m positive that we do need a foldable phone.”
Koh thinks that the foldable smartphone will catch up with the market over a couple of years and will be widely adopted by the competition once consumers start finding the technology useful on a daily basis.