With the economy faring the way it is, entrepreneurship has become more precarious. It is therefore very important to know the secret to establishing and sustaining a successful business.

With this need in mind, we have decided to bring to you, In the Arena, the unique latest offering from Aaj News and Bussiness Recorder, every Tuesday at 7pm. The show features interviews with Pakistani-origin entrepreneurs running successful businesses in Dubai, UAE.

Our host Asma Mustafa (@khanasmamustafa) has over 15 years of experience in leadership roles and working as a corporate trainer with a proven track record in the domain of communication, emotional intelligence and diversity and inclusion. She has also been associated with the media for six years.

Airtime: 7pm on Tuesdays.

Some of our guests include:

Yunib Siddiqui (@jonesthegrocer) Arif Pardesi (@coolandcool_pk)