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A fashion blogger has landed in hot waters after uploading to social media images from a controversial photo session at the Gurdwara Darbar Sahib in Kartarpur, sparking criticism and police action

The pictures and videos of the designer, who models for her own women's attire collection on social media, were pointed out by Indian Sikh journalist, Ravinder Singh Robin on Twitter.

In the post, Robin shared that the photo shoot had hurt the sentiments of the Sikh community.

Another prominent Sikh community leader, Manjinder Singh Sirsa, from Delhi, labelled it desecration while quoting an earlier incident involving Pakistani actor Saba Qamar who had to face legal proceedings over a video shoot at the Wazir Khan Mosque in Lahore.

The Punjab Police has since sprung into action and assured all that there would be consequences for the brand as well as the model, while reiterating that all places of worship are equally respectable.

Punjab Chief Minister Usman Buzdar has also taken notice of the incident which was also criticised by leading politicians as well as netizens.

Federal Minister for Information and Broadcasting Chaudhry Fawad Hussain demanded of the designer and the model to apologise to the Sikh Community.

Special Assistant to the Prime Minister (SAPM) Dr Shahbaz Gill called it 'stupid and unthoughtful'.

The Lahore-based blogger had posted the pictures and videos from the photoshoot on her Instagram handle two days ago. She has since taken down the pictures while putting up an apology.

Meanwhile, the clothing brand has removed all its posts, apologised for its error and distanced itself from the photoshoot.

"These pictures were provided to us by a third-party (blogger) in which they were wearing our dress," it said in the apology post.