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Coke Studio Pakistan partners with Spotify

13 Jan, 2022
The first episode of Coke Studio season 14 will air on Friday. 

SOURCE: Instagram/ Atif Aslam, Abida Parveen & Hasan Raheem
The first episode of Coke Studio season 14 will air on Friday. SOURCE: Instagram/ Atif Aslam, Abida Parveen & Hasan Raheem

Coke Studio, Pakistan's premier music franchise, has recently partnered with Spotify, a popular audio streaming service. This partnership will enable Coke Studio fans to access all previous seasons from their mobile phones, desktops as well as tablets.

All the last 13 seasons will be available to both Premium as well as Free Spotify users, with the newest season being available in certain countries. With this move, Spotify is now the official music streaming partner for Pakistan's Coke Studio, enabling artists to share their music with millions of users on the streaming platform, both in Pakistan and beyond.

Although the destination of season 14 is only available in United Kingdom, United States, India, Japan, Bangladesh, Saudi Arabia and UAE, Pakistanis will be able to watch the season on their TV screens from January 14 (tomorrow).

Spotify has also created various playlists based on music from Coke Studio, such as Best of Coke Studio Sufi and Women of Coke Studio Pakistan to name a few.

Coke Studio Pakistan released a trailer for the newest season, promising a new vibe for their users, while acknowledging that they had realised what kind of music, its audience was craving. The new season sees the return of famous artists like Abida Parveen, Meesha Shafi, Ali Sethi and Atif Aslam while also giving space to upcoming musicians such as the young stunners.