Amidst the extraordinary protests against systematic racism in the United States, Hollywood A-listers are handing over their Instagram accounts to women of color to give them the platform to speak and to be heard. From award-winning actors to fashion designers and professional athletes, white celebrities are participating in #ShareTheMicNow to empower and amplify narratives of women of color.

Kourtney Kardashian, Gwyneth Paltrow, Julia Roberts, Ashley Graham, Hilary Swank, Alex Morgan, and Diane von Furstenberg are just a few of the celebrities who will hand over their Instagram handles to women of color thus empowering them to share their stories and struggles.

Kourtney Kardashian's handle was taken over by businesswoman and marketing executive Bozoma Saint John, fashion and beauty editor Kahlana Barfield Brown took over Pretty Woman star Robert’s account, while activist Opal Tometi took over Ashley Graham's account.

 

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Tomorrow I will #sharethemicnow with @badassboz as she takes over my account. The intention of this campaign is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices. Stay tuned...

A post shared by Kourtney Kardashian (@kourtneykardash) on Jun 9, 2020 at 12:38pm PDT

#ShareTheMicNow is a movement conceived by Endeavor chief marketing officer Bozoma Saint John, author/podcast host Luvvie Ajayi Jones, author/Together Rising founder Glennon Doyle, and Alice + Olivia founder Stacey Bendet. The goal of the campaign is "to magnify Black women and the important work that they're doing in order to catalyze the change that will only come when we truly hear each other's voices."

“When the world listens to women, it listens to white women,” organizers of the #ShareTheMicNow campaign said in the official statement. “For far too long, the voices of black women have gone unheard, even though they’ve been using them loudly for centuries to enact change.”

 

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When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change. Today, more than ever, it is NECESSARY that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women. This is why #ShareTheMicNow was created. TODAY, Black women will speak from the Instagram accounts of white women. The intention of this campaign is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices. Follow the hashtag: #sharethemicnow #change #sharethemicnow

A post shared by TÉMI (@temi_beads) on Jun 10, 2020 at 3:22am PDT

“Today, more than ever, it is necessary that we create a unifying action to center black women’s lives, stories, and calls to action,” organizers of the #ShareTheMicNow campaign added. “We need to listen to black women.”

The idea for #ShareTheMicNow was conceived after #Blackouttuesday to allow Instagram users to register protest against racism against the black community.